10 WAYS TO IMPROVE YOUR HVAC BUSINESS PROFILE TODAY

24 Sep 2024

This short guide provides you - the HVAC business owner with fresh, strategic tips that you can start implementing today!

1. ENSURE YOUR GOOGLE BUSINESS PROFILE IS UP-TO-DATE

What’s one of the most popular places consumers go to find services in their area? Google! So if you haven’t taken the time to create or fill out your Google Business Profile, you better make that a priority!

It shouldn’t be difficult for customers to find the information they’re looking for, such as service location or opening hours. If these aren’t listed properly under your profile, best believe they are going to be looking elsewhere…

Visit Google Business Profile to create your free business profile today.

2. ASK FOR FEEDBACK

Follow up with customers and ask for feedback/testimonials after you have completed jobs. This not only enhances your professional reputation, it could make all the difference between being chosen over a competitor.

If you want to be known as the go-to installer, take the time to send personalised thank you notes or emails after each service call. This could help attract repeat business, leading to business recommendations which is essentially FREE advertising!

3. IMPROVE ENERGY EFFICIENCY AWARENESS

Educate clients about the benefits of energy-efficient AC technology to help them save money on their monthly bills, whilst improving their environmental impact.

Create a custom flyer or online resource detailing the benefits of upgrading to high-efficiency units. With budget-friendly online printers like Banana Print you can get 250 double-sided A5 flyers for as little as £17.95! And designing them is super easy too.

4. IMPROVE YOUR LOCAL SEO

Not familiar with SEO? This stands for Search Engine Optimisation. Do a quick audit of your website and any other digital platforms your business resides - are they optimised for local search terms like “Air Conditioning services in [Your City]”?

Go through and update/add location-specific keywords on your website, Google Business Profile, and social media pages to increase your visibility in local searches. This ensures potential customers in your area find you when they’re looking for air conditioning services.

5. TURN YOUR VAN INTO A SELLING TOOL

Understand that branding is one of the most important assets in your armoury. It may be seen as an ‘expense’, however it is a necessary investment if you are serious about growing a successful business.

Vehicle wrapping provides a unique way to showcase your business, making it far more memorable compared to those with unmarked vehicles! It’s essentially a selling tool on wheels and a one-time investment that can pay off again and again.

6. OFFER FINANCING OPTIONS

Have you considered providing flexible payment plans or financing options for high-ticket HVAC installations or replacements?

Offering affordable financing options can attract customers who might otherwise hesitate to commit to costly services upfront.

7. BE MORE INTENTIONAL WITH YOUR SOCIAL PRESCENCE

New to social media, or just avoiding it altogether? If you’re not leveraging the power of short-form video as at least one way to boost your sales and brand awareness, you could be missing out.

You may interested to know that 96% of people turn to videos to learn more about a product or service (source: The Social Shepherd). Just a quick 7-second video has the power to ‘stop the scroll’, making it harder for viewers to look away so easily.

Everyone's got to start somewhere - go ahead and post your first video, maybe it's a look round your latest install or a quick how to that your customer base would appreciate.

8. DIVERSIFY YOUR SERVICE OFFERINGS

Offer additional services to boost customer retention.

Get certified to perform AC home energy audits to help customers save money on their energy bills - they will especially appreciate this during the winter months when energy bills rise considerably.

Or why not offer to include air quality assessments, air purifiers, humidifiers, dehumidifiers, and duct cleaning as part of your service? With awareness of indoor air quality on the rise, this service can be of significant value to potential customers and differentiate you from competitors.

9. COLLABORATE WITH OTHER LOCAL BUSINESSES

Partner with local businesses and tap into their networks. Team up with a local plumber, electrician, other HVAC professional or even local DIY store to provide free estimates, consultations or discounted packages for their customers.

Not only does this showcase your expertise, it builds authority and trust before a customer commits. A referral can expand your reach to a broader audience, leading to more job opportunities.

10. RUN SEASONAL PROMOTIONS

Offer special deals for seasonal air conditioning services. For example, promote discounted servicing in the spring, or free thermostats with a new system installation in summer.

Seasonal promotions attract budget-conscious customers and help you stay busy all year-round.

SUMMARY

By implementing these HVAC business strategies, you can increase sales, enhance your brand presence, and help more people. Start with one or two and and increase according to your capacity and workflow. Stay proactive with your intentions, and you'll see your HVAC business thrive!

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10 WAYS TO IMPROVE YOUR HVAC BUSINESS PROFILE TODAY

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